You are past the point of building.
This is the point of expanding.
That transition is where most companies lose time, money and momentum. It is also where we do our best work.
to DACH and back
You have built something worth taking further.
Most advisors will tell you what to do in a market they have read about. We operate in the markets we advise on, and have for over twenty years.
Helecom Advisory works with founders and executive teams at the point of cross-border expansion, bringing operational experience, genuine network and strategic clarity to the decisions that define whether a market entry succeeds or stalls. We are not a consultancy. We are operators who consult.
What we do
Three areas. One through-line.
01
“You know your product works at home. The question is whether it can work somewhere else, and which somewhere else is worth the bet.”
Led by Francesca Rossi · Partner, Strategy&Marketing
Cross-Border Market Entry
Entering a new European market is not a logistics problem. It is a positioning, relationship and timing problem. The companies that get it wrong usually spend the first year learning lessons that an experienced operator could have told them on day one.
The Helecom approach
We begin with a market readiness assessment. We map the decision-makers, the channel dynamics and the cultural assumptions that will either accelerate or stall your entry. We then work alongside your team to execute: not as an external advisor filing reports, but as an operator with skin in the outcome.
We have taken companies from Slovakia to Austria, from Austria into Czech Republic, from Germany into Hungary. We know which assumptions get founders into trouble in the first six months, and how to avoid them.
02
Led by Andrea Nagy · Partner, Agility
Agility & Organisational Design
Scaling across markets and even within the company requires more than hiring locally. Leadership structures, communication patterns and decision-making frameworks all need to evolve, and most founding teams do not see the structural problem until it is already costing them time and talent.
The Helecom approach
We work with leadership teams to design organisations that can operate across cultures without losing coherence or speed. This is not a workshop or a framework delivery. It is practical work: restructuring how decisions get made, how information moves, and how a distributed team stays aligned on the things that matter.
We also work directly with management teams on the behaviours and communication patterns that either build or destroy trust in cross-border organisations.
03
Led by Karl Cerny · Partner, Commercial Excellence
Strategy & Commercial Architecture
Most companies trying to grow in a new market have a commercial strategy built for their home market. The assumptions underneath it about how buyers make decisions, what they value, and who the real decision-maker is, rarely translate directly.
The Helecom approach
We rebuild the commercial architecture from first principles for the target market: revenue model, pricing logic, channel strategy, sales process and the messaging that connects your product to the specific problems your new customers are trying to solve.
We then help implement it, not as a document handed over, but as a process worked through together with the team who has to execute it.
Process
Structured engagement. No retainers for the sake of retainers.
First conversation
We begin with a direct conversation, no pitch deck, no intake form. Peter takes the call personally. The goal is honest: to understand whether the fit is there before either side commits to anything.
Situation assessment
If the fit is there, we conduct a structured assessment of your market position, readiness and the specific challenge at hand. This is not a long process, it is designed to produce clarity quickly.
Engagement design
We design the engagement around the outcome you need, not a standard package. Some engagements are six weeks. Some run for two years. The shape is determined by the problem, not by a pricing menu.
Work alongside
We operate alongside your team, not above it. We open doors, challenge assumptions, and stay in the room when decisions get made. You will not receive a report and be left to figure it out.
Client work
What it looks like in practice.
We do not publish full case studies without client permission. What we can share is the pattern, the type of situation, the approach taken, and the outcome reached. If your situation sounds familiar, that is the point.
Veterinary Services · Austria to CEE
Taking a proven training model into four new markets across Central Europe
A Vienna-based veterinary training business with a scalable model but no CEE presence. Peter identified the expansion opportunity, mapped the markets, and worked through the country-by-country entry even as the pandemic disrupted the original timeline. The engagement moved from advisory into a formal business partnership.
Manufacturing · Slovakia, international growth
Building the commercial infrastructure to compete beyond the home market
A Slovak manufacturing company with strong domestic performance but limited international commercial capability. Helecom worked with the leadership team on organisational design, sales architecture and international positioning. Measurable improvement in team performance and competitive position within six to eight months.
Industrial Products · Germany to CEE
Market research and entry strategy for a German manufacturer moving into Czech Republic
A German industrial products company seeking structured market intelligence before committing to a CEE entry. Helecom delivered research and strategic guidance that the client described as highly professional and directly actionable.
M&A Advisory · Czech Republic
M&A advisory support for a first acquisition in the Czech market
A founder making their first acquisition in an unfamiliar market. Peter coordinated the full M&A advisory process, identifying the target, structuring the approach and managing the transaction to a successful close.
"The development our team reached with Helecom in six to eight months is visible. They bring valuable business connections and sales experience which helps our company perform over our competitors."
Samuel Krošlák
"Not even the pandemic could stop him. Our relationship has since moved from client and advisor to business partnership."
Stefan Bauhofer · Vet-Coaching, Austria
"Highly professional presented results. Great business partner — people who go the extra mile."
Karlheinz Viet · Wolters, Germany
Some of the companies we advise, we also back.
The conversation starts in the same place.
If you are at a stage where capital and counsel belong together, where the right investor is not just someone writing a cheque but someone who can open the doors you need opened; that is exactly what Helecom Invest is designed for.
Early-stage conviction capital, with an operator's view on every deal.
Peter invests in founders he would work alongside. Through the Danube Angels network and the EMEA allocation, Helecom Invest brings capital and genuine operational perspective to growth-stage companies across the region.
Start the conversation
If the timing is right,
let's find out.
Peter takes a small number of advisory relationships each year. One conversation is enough to know whether there is a fit, and if there is, what the next step looks like.
helesic@helecom.eu